Launching a New Platform For Freelancers
LinkedIn is Launching a new service called Marketplaces to let its 740 million users find and book freelancers, pitting it against publicly traded firms such as Upwork and Fiverr, according to two people with direct knowledge of the matter.
The career-focused networking site owned by Microsoft wants to tap into a small but growing market for websites that connect primarily white-collar professionals, such as app developers, web developer and accountants, with businesses or individuals who want their services. Freelancer work got a boost from the Covid-19 pandemic as people sought new ways to make money without leaving home.
LinkedIn is reportedly developing a new freelance marketplace platform which will enable businesses to find, connect with, and pay freelancers all on the platform.
The new freelance service could significantly expand LinkedIn’s utility, and further embed it as a key platform for more operations, if it can get it right. This is not LinkedIn’s first effort to provide connection tools for freelance and gig workers. LinkedIn already has its ‘Pro Finder’ freelance connection tool, which enables anyone to search for relevant freelancers by topic, and connect with them for projects.
Send Message Proposal
The new proposal looks to take this a step further, by actually facilitating connection and deals on the platform. That could open up a range of new opportunities. One of the elements of the rising WFH ( Working From Home ) shift is that businesses can now employ people from anywhere, they’re no longer restricted by locality.
And if geography isn’t a limitation, then you can choose from a much broader pool of freelance talent, which could see more businesses looking to contract workers for more purposes. If LinkedIn can tap into this, and provide more direct connection options, that could be a big winner for the platform, while also expanding opportunity for the app’s hundreds of millions of users.
There’s a range of benefits here, and while it would be a big undertaking for LinkedIn to challenge the established players in the market, if it can ensure that it provides quality, tested freelancers (maybe via its ‘Skill Assessments’, which it launched back in 2019), it could further centralize HR processes, and make LinkedIn a more essential business platform.
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